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Workers Must Study Rhetoric!

Gene Lantz, President
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The purpose of the Dallas Labor Speaker's Bureau is to motivate our members and allies to take action. The action may be anything, but it nearly always includes signing up for something. True, speakers disseminate information, but information abounds everywhere already. What the progressive movement needs is direction and personal motivation! That's what our speakers can do that can't be done otherwise! To volunteer as a speaker or to help organize a speaking gig in your meeting or organization,  contact genelantz.dallasaflcio@gmail.com.

What is Rhetoric?

Rhetoric is not the content of one's speeches. It is about the delivery. But if the speaker does not have something important to say, and does not personally believe in it strongly, good rhetoric is worse than useless. But an accomplished  speaker who believes in his/her message can change history. Hitler is an example, but his video was thought to be too controversial. Watch some of this video of a very convincing American labor speaker:

https://youtu.be/J741fLCJkAQ

The other videos are longer, so feel free to skip around in them. 

A great labor speaker of history was Eugene Victor Debs. Here's a version of one of his famous short speeches delivered by an actor:

https://youtu.be/CTXtnZtkLS4

Classical Rhetoric is as Old as History

Here's a 9-minute lesson on classical rhetorical devices: https://youtu.be/bh6P0iw2k30.

How can you use ethos, pathos, and logos in your next presentation?

Great Speakers Harmonize with Their Audience

Take a short look at these great speakers from the civil rights movement and notice how they are not simply speaking AT their audiences, but sharing the experience WITH them:

https://youtu.be/vP4iY1TtS3s Dr King, often recognized as the greatest American rhetoritician, knew the tremendous importance of his first and last sentences. People may not remember the content of this speech, but lots of us can quote the ending! 

https://youtu.be/sNhQ1pm-ooc. Some of our greatest rhetoric comes from the civil rights movement because many of the best leaders were also preachers. Malcolm X didn't have that training, but he was terrific!

Folksy, Humorous Deliveries Work for Some Speakers

Starting with the best: Governor Ann Richards of Texas telling the turkey story: https://youtu.be/6XUpqVcJRUk

Will Rogers ruled the radio airwaves in his day: https://youtu.be/sKxaqK2ggc

Jim Hightower is the best of the living Texas folk-speakers: https://youtu.be/JADzUGHBRj0. He is a master of rhythm, repetition, rhyme, and humor to win over his audience and make his point.. Note how his outfit, with the big cowboy hat, contributes to his delivery.

You May Use Your Whole Body, Not Just Your Mouth

https://youtu.be/hiSfK5QrlMo Note how this large bearded male uses his entire body for emphasis. It is especially effective when he bends his knees. Here's another one: https://youtu.be/ch45FNNAOQY

Labor Audiences Love to Participate

In motivational speeches to labor audiences, one can hardly go wrong by starting with a chant or anything with an audience response. An easy one is to say, with increasing intensity: "I say union you say power. I say union you say power. I say union, you say power: Power -- Power -- Power!" I've never seen a labor audience that didn't joyfull join in!

Show Your Commitment, No Matter How You Do it

Michele and Barack Obama relied on erudition and dignity, not a bag of tricks, to be effective: https://youtu.be/zGeab3CDLek

These are some speeches by actors in movies. https://youtu.be/KsdS--DfqMU. All great speakers don't snarl, shout, and do contortions. If you skip to 17:59, you may note how Charley Chaplin, an absolute master of physical communication, gathers in his audience and makes his point while barely moving or raising his voice! (Until, of course, he gets to his smash ending)

Use what you have to motivate. It isn't the same for everyone. It may be size, agility, voice, dignity, youth, old age, fashion sense, credibility, newness, scars or tattoos; but every sincere speaker can motivate others.

Learning Calls Out for Action!

As I said in the first paragraph, we don't need only information. We need action. Write or find a few lines for yourself, get in front of a full-length mirror, and try out these ideas, please!

Help labor find audiences! Become one of our speakers! Contact genelantz.dallasaflcio@gmail.com